Unwind with massage after a stressful day
A good massage is one of the most relaxing things you can do. Massage therapy is in greater demand than ever before, as individuals appear to be more stressed than ever before. Coming up with marketing ideas for massage therapists, on the other hand, can be difficult. It might be difficult to think imaginatively in order to ensure that your company stands out from the crowd.
If you don’t have a steady stream of clients coming in the door, you’re probably not feeling very calm. We’ve compiled a list of 5 marketing ideas to help you increase your visibility and keep your schedule full.
Distribute useful information
Providing useful information to your clients, whether through social media, email, or direct mail, will keep them coming back for more. Most business owners make the error of over-promoting themselves and their services, oblivious to the fact that clients are adept at ignoring marketing. Rather than bombarding your prospects with sales pitches, provide material that entertains and fascinates them, or elicits a desired emotion.
Consider articles about interesting or alternative workouts, stress-relieving approaches, or even handmade candle and lotion recipes. Keep track of what your audience like the most and give them more of it. Here are a few examples of wellness-related subjects you can discuss on social media:
Your clients will love seeing your material if you share the proper information, and they will be more likely to remember your company when they need it. Material marketing is a method of using content to help rather than sell, and it’s what we specialise in at OutboundEngine.
Produce Excellent Content
While posting third-party links, photographs, and stories might help you stay top-of-mind, you can’t rely on them alone. You must establish yourself as an authority figure. As a way to create and share original content, consider starting an email newsletter. Writing may appear to be a difficult task, but it does not have to be. Begin by imagining the types of tips that your target audience would find useful, and then go with it.
This could include techniques for reducing lower back pain, massage techniques tailored to athletes, or stretches for everyday tightness. Consider your business and ask yourself the following questions to generate ideas:
Do you have any specialties in your massage business
Do you have a strong interest in a particular subject?
What distinguishes your practises or services?
Those responses are a great place to start when it comes to creating a topic list.
An example of a campaign we sent out to our massage therapist clients is shown below.
Once you’ve started creating original work, make sure to share it across all of your social media platforms. Make sure people know who you are, what you can do, and how you can be a valuable resource.
People want to work with experts, remember. You’ll be well on your way to being recognised as one if you keep up with regular communication.
Create a Personal Brand
Show your personality if you want to stand out from other massage therapists and strengthen relationships with your clients. It’s important to remember that the goal is to connect, not to collect. Try using a friendly and professional tone that distinguishes you from other businesses by demonstrating that you care about your customers.
While it’s critical to establish yourself on traditional social media platforms like Facebook and LinkedIn, you should also explore more photo-focused platforms like Instagram. Images can leave a more powerful and long-lasting impression than simply sending emails.
To stay relevant and timely, connect real-time events, stunning visuals, and topical humour. This was a funny post from the holiday season, for example:
All over the country, Massage Heights Retreats are getting into the holiday spirit! What are your favourite ways to commemorate the season?
Provide Exclusive Bonuses
You’ve gotten your clients’ attention at this point. If everything went well, you interacted with them in some way. Now is an excellent time to remind them that developing a relationship with you has numerous advantages. Customers who like your Facebook page may be eligible for special deals or Facebook offers. Consider holding a Twitter raffle in which anyone who retweets you is entered to win a discounted massage. For first-time visitors, many massage therapists provide complimentary aromatherapy or other treats.
Get creative, and keep in mind that including incentives in your marketing campaigns can significantly increase your reach. People want to feel special, and if you can give them that feeling, they’ll be more likely to return and recommend you to their friends and family.
Make a request in exchange for something
Successful relationships are defined by the happiness of all parties involved, so make sure you’re getting something in return from your clients. Their contact information and referrals, to be more specific.
You’ll be able to stay in touch with your clients and maintain the relationships you’ve worked so hard to build if you collect their contact information and email addresses. All of the other marketing strategies you’ve learned will start to become more effective once you’ve added them to your contact list. Your emails will reach a larger audience, and you can use social media to auto-import contacts.
Referrals are extremely important for a company’s long-term success. In fact, while 91% of consumers say they would recommend a business to a friend, just 11% of firms actually ask them to do so. What exactly does that imply? Do not be afraid to inquire! Referrals are a fantastic way to expand your client base and schedule additional sessions. It’s as simple as these two sentences:
If you’ve won your clients’ trust and provided excellent service, they’ll gladly refer you to their friends. All you have to do is guide them in the right direction.
Continue to expand your clientele
Regardless of your industry, recruiting new business should always be a top priority. Massage treatment, fortunately for you, lends itself to a range of inventive marketing tactics. If you use the tactics described above, you’ll see an increase in the number of clients that schedule appointments.
And, as always, if you require additional assistance, OutboundEngine can handle all of your marketing needs.